| In today's business world, there is much discussion on the importance of Corporate Social Responsibility, also known as CSR. This study explores the difference of CSR perceptions between university students in the United States and students in South Korea to establish how subjects of each country view importance of CSR in various settings and experiences. To develop hypotheses, research analyzing the background of CSR, the perceptions of CSR in the United States and South Korea, as well as the importance of CSR for specific industries and in relation to employment was utilized. A questionnaire was comprised of questions to rate the subjects' perceived level of importance of CSR in various settings, as well as likert scales to gauge agreement levels. The perceptions of corporations' reasons for acting responsibly, purchase intent in relation to CSR, consideration of CSR in employment options, and importance of CSR in specific industries is examined. Results show the subjects responded favorably to CSR, and felt that CSR performance was necessary, considered it when purchasing and searching for employment, as well as found it important for industries to comply with CSR standards. |
Updated 03/19/2014