| Social networking sites have exploded in popularity over the past decade. However, some of these sites are more popular in some nations than in others. The authors of this paper argue that this may be due to the differences in culture between nations. To this end, we create a theoretical framework founded in the Hofstede cultural dimensions scale and relate it to common aspects of social networking sites. Examples of social networking sites that exhibit high and low levels of each dimension are included as part of the framework. It is the author's hope that this framework will serve as a starting point for further examination of social networking sites in the context of culture. |
Updated 03/19/2014