| In this proposal, we offered that social media introduced a new era in marketing practices; nothing has been available to change how marketing for businesses is done, until now. Social media has indeed given new options to companies and has allowed companies to reach the consumer on a more personal level. Thus, we suggested social media advertising was a game changer: This simple evolution in Technology will have changed how businesses conduct their marketing practices; it will no longer be Word-Of-Mouth, simple commercials, or flyers in the Sunday paper. Also, we defined the concept of social media, and, lastly, compared the US and France in the adoption of this new avenue in business practices. . |
Updated 03/19/2014