| MK1 -> Marketing Theory & Practice | ||
| Time: 9:40AM to 11:10 AM on Saturday, March 29 | ||
| Place: Whitpen | ||
| Session Chair: Mohinder S. Dugal, Western Connecticut State University | ||
| Craft Beer Consumption: Factors Affecting Consumer Satisfaction by Using Expectancy Disconfirmation Theory | ||
| by: | Eklou Amendah, Southern New Hampshire University (Corresponding) | |
| Erika Gavin | ||
| Cabela's - World's Foremost Outfitter: A Case Study in Destination Retailing | ||
| by: | Mohinder S. Dugal, Western Connecticut State University (Corresponding) | |
| Service Perception Difference among Opinion Leaders in the Art Service | ||
| by: | Javier Flores-Zamora, ICN Business School (Corresponding) | |
| Jesús García-madariaga, Universidad Complutense | ||
Updated 03/19/2014