| MK3 -> Marketing Strategies | ||
| Time: 2:00PM to 3:30 PM on Saturday, March 29 | ||
| Place: Reynolds | ||
| Session Chair: Gilles Nakhle, INSEEC Business School | ||
| Starbucks as Latemover? The Strategy Behind Starbucks' Entry in India. | ||
| by: | Laura J. Blake, Assumption College (Corresponding) | |
| Contributing Factors for a Successful Super Bowl Commercial - A Recipe for Success | ||
| by: | Paul Boland, Rowan University | |
| Jacqueline Hanna, Rowan University | ||
| Andrew M. Scarpaci, Rowan University (Corresponding) | ||
| The Online Salesforce: Creating Virtual Relationships | ||
| by: | Monica J. Favia, Bloomsburg University | |
| Loreen Powell, Bloomsburg University (Corresponding) | ||
Updated 03/19/2014