| Mass customization is a manufacturing process that combines the efficiency of mass production with the flexibility of craft production. Since its introduction, mass customization has gained substantial popularity with the manufacturers of both tangible goods and intangible services. This research presented herein reviews the existing literature and identifies several specifics applications of mass customization, including both manufacturing and service operations. Following a brief overview of the principles behind mass customization, the study provides a brief description of these applications. |
Updated 07/09/2013