| The linkage among supply chain innovation focus, buyer-supplier relationship and product innovation requires better understanding in general and in the context of emerging economies of Indian Subcontinent particularly. This paper tests a theoretical model arguing for a positive impact of supply chain innovation focus on buyer-supplier relationship, which in turn impacts product innovation and business performance positively. Also, the paper seeks to explore association between organizational profile and product innovation. The empirical study of 296 organizations from India and Pakistan using structural equation modeling and hierarchical regression provides insights as to how buyer-supplier relationship and organizational profile impact product innovation. The paper concludes the findings and proposes future research directions. |
Updated 07/09/2013