| This study proposes a view of the transaction cost theory to explore the network externalities affect the relationship between social network site and community members. This study is to establish a predictive model to explore the dimensions of community users use social networking sites exclusive stuck with the cost of the antecedent variables of network externalities. Affected by network externalities, increasing the number of members of the community and support of complementary goods to create the value of community members, increase of specific holdup cost of the community website, the customer can possibly be fastened to it. |
Updated 07/09/2013