| One of the fastest growing applications within mobile commerce today is the use of location-based services (LBS). These are services that use the location of a person or object as part of the application or service. Popular LBS applications include FourSquare and Yelp. Early studies have shown that a certain percentage of users are hesitant to adopt LBSs. This study uses a survey to build of model of both the inhibiting and facilitating factors for users contemplating whether to "check in" using a LBS application. The results should help later LBS application developers understand how to better accommodate potential adopters. |
Updated 07/09/2013