The Evaluation and Selection of Supply Chain Models for Short-Life-Cycle Products

Xuenian Zhao, Sun Yat-Sen University
Qiang Zhou, Hong Kong Shue Yan University
Xia Pan, Sun Yat-Sen University

ABSTRACT
Based on the characteristics of short-life-cycle products and the current status of China's flower industry and apparel industry, this paper analyzes the two most commonly used supply chain models, the direct sellingˇVfixed point mode and the wholesaleˇVagent mode. In addition, within the framework of growth/share matrix (BCG matrix), supply chain models for four categories of enterprises (slim-dog enterprise, problem-enterprise, cow-enterprise and superstar-enterprise) were proposed and analyzed.

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Updated 07/09/2013