| MK4 -> Marketing Strategy | ||
| Time: 1:30PM to 3:00 PM on Saturday, July 13 | ||
| Place: Krisan I | ||
| Session Chair: David Di Zhang, University of Saskatchewan | ||
| Influences of Consumer Review Websites and Official Company Websites on Consumer Decision Making Process with Varying Degrees of Expertise and Risk Aversion | ||
| by: | Somkiat Eiamkanchanalai, Chulalongkorn University (Corresponding) | |
| Nuttapol Assarut, Chulalongkorn University | ||
| Evaluating the Impact of Advertising on Sales and Profitability in Apparel Industry | ||
| by: | D.K. Malhotra, Philadelphia University (Corresponding) | |
| Rashmi Malhotra, St. Joseph's University | ||
| Elizabeth Mariotz, Philadelphia University | ||
| Linking Car Racing Attendee Expectations and Values with Trust, Satisfaction and Loyalty Outcomes | ||
| by: | John R. Hamilton, James Cook University (Corresponding) | |
| Murray C. Prideaux, James Cook University | ||
| Singwhat Tee, James Cook University | ||
Updated 07/09/2013